Introduces two powerful new bundled subscription packages for new customers
• Adds a new monthly tariff pack-New Value Hindi special @ Rs.160 to its ongoing Lifetime Free Language Pack offering
• FREE Add-on Language pack available on all Value, Economy, Mega and Ultra monthly packs
New Delhi, September 7, 2010 : Airtel digital
TV’s Lifetime Free Language Packs offer just got bigger. In line with
its idea of combining the power of choice with great savings, Airtel
digital TV today extended its Lifetime Free Language Packs offer over
its latest ‘'New Value Hindi Special’ monthly tariff
pack (with 116 channels @Rs.160 +taxes). With Aaj Tak, UTV Bindass, UTV
Movies, UTV Action and the choice of a Lifetime Free Language Pack from
amongst Aaj Tak/Punjabi Plus/ Zee Marathi/ Bengali, Airtel digital TV
customers get to have the best on offer.
Customers opting for the existing Value Pack (with 112 channels
@Rs.145+taxes) will be able to choose their FREE Add-On Language Pack
from amongst UTV/ Hindi Special/ Punjabi Plus/ Zee Marathi/Bengali.
Airtel digital TV’s Lifetime Free Language Pack offer is valid across
all Value, Economy, Mega and Ultra monthly packs for Rest of India,
Southern markets.
Airtel digital TV also announced the introduction of two
powerful new bundled subscription packages for new customers. Now
customers can choose to buy an Airtel digital TV connection either @
Rs.1590 and get the Economy Pack (worth Rs.200 with 134 channels)FREE
for 3 months OR get the New Value Hindi Special Pack (worth Rs. 160 with
109 channels) FREE for 4 months for a start up cost of Rs.1750.
Announcing the offer, Mr. Sugato Banerji, Chief Marketing Officer, DTH Services - Bharti Airtel said,
"The New Value Hindi Special and the range of Free Add-on Lifetime
Language Packs builds on our insight that there is a strong customer
preference for a blend of national and regional content. This is part of
our ongoing national campaign that highlights the fact that our
customers can take with them their regional entertainment preferences,
wherever they go."
Airtel digital TV – the DTH service from Bharti
Airtel – has over 3.5 million customers and is one of the leading
national level DTH service in the country which offers its customers
MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting
technologies available in the world after HD broadcasting. Additionally,
Airtel digital TV was the first to bring many firsts to the DTH segment
in India including a Universal Remote which operates both the Set Top
Box and TV set as well as several unique Interactive Applications.
Airtel scaled another feat by introducing for the first time in India,
its digital TV recorder that offered the capability to record live
television, anytime, anywhere and recently added HD services to its
portfolio. Users can also update themselves on the latest stock news.
All this is backed by 24x7 customer care. Airtel digital TV launched its
services in October 2008.